Our Story

At SHQIPFUL, our Albanian heritage means something. Our products celebrate the feeling of belonging to one of the oldest cultures in Europe. Albanian history and culture is in our blood wherever we are in the world. We started Shqipful to remind ourselves of where we come from with unique and meaningful designs we and other Albanians can wear every day.



Shqipful designs are in collaboration with talented Albanian designers living in Albania, Kosovë, Germany, Belgium and the USA. When you browse our website, you’ll see Albanian models wearing our designs, all photographed by Albanian photographers located around the world in places like New York, Albania, Switzerland, and Germany.


It's a combination of Shqip and Meaningful, Beautiful and Powerful.

Being Shqiptar for us is meaningful. Shqiptaret are beautiful people. Our language Shqip is powerful.

We started Shqipful in 2018. We started under the name REDxBLACK, but in 2020 we decided on new name direction.

Alban is from Berat and Rudina is from Permet.